Sunday, 12 October 2014

ART::LANGUAGE::LOCATION

Wear Me, 2014, showing in Williams Art Gallery, Gwydir St, City Centre, Cambridge CB1 2LJ as part of Art::Language::Location 2014

Earlier this year I entered an open submissions competition and was thrilled to have work accepted.

This weekend was set up in Cambridge, UK, along with many other artists.

In regards to my work, I've been pondering and exploring the idea of erasure and removal in many different guises (of the female figure from it's static location within advertisements), still exploring my interest in how images in popular culture are presented to us, and what messages are embedded within as a result.

This particular Project (ALL), gave me a chance to develop ideas started last year when my work was also chosen to be part of Deptford X. Posters.

Posters as a way of re-examining public images. I'm interested in sight. In the consumption of images. What we view and where we might view it and the language therein. I want to intervene and interfere with the images that are presented to me as a norm, or as an identity, or as an aspiration for me or my life. There is a sense I am inadequate without what is presented to me. This is the basis of advertising is it not? To emphasise lack; where we lack in our life and where one's life would be better etc etc if we only had what was (visually) on offer. It's about looking and desiring.

That's another reason I 'do' art - it's an opportunity to create visual images that have a language of their own, or at least attempt to.

As I homed in closer to these images and started to look at the context of where female models were placed, what titles were given to the articles or fashion shoots, I felt an odd mix of alarm, surreality, frustration, disbelief, and at times horror. But then I chose to emphasise these contexts, switching them about, minimising areas, choosing to select and re-look and re-present, and in the process create new narratives - as much of my work does.

What happens if you take a photo of a photo. If you select and magnify an area. The odd-ness increases, revealing (in my view) just how strange, and at times, how insidious advertising can be.

In this project I developed a series of images, selecting, magnifying and re-contextualising graphic imagery. I have put these images with article headlines or advertising text from the same magazine, marrying them together so they become one again. I chose to explore the incongruity, and amplifying that incongruity that already exists, for me, within the pages of the same magazine and advertising in general.

These (altered) images have then been put back into the public domain in Cambridge ranging from shopfronts, to cafes, to an art gallery, to bookshop walls, to public park noticeboards. I've often longed to put work back out in the public domain, removing it from a white cube gallery scenario which can make them commodities and concrete 'art-work's and therefore being 'read' in a certain way as a result. But by being posters in an alternative context, they have a chance to be read differently. For others to bring their own thoughts and narratives to it as they encounter these images in unlikely places, throwing off a typical or 'given' reading of 'images and text' within certain locations.

This seems to be an ongoing part of my work and practice. A way of examining public graphics, exploring the ways and hows of taking photographs and playing with the tyranny of imagery that already exists 'out there' in the public domain and how and where we experience visual culture. I recognise this over-abundance of advertising is synonymous with living in a city, and this level of mass media imagery doesn't exist everywhere, in all locations, although it is extremely pervasive.

What impact does TV have? What impact does all the imagery we encounter on a daily basis have on us?

I don't necessarily have the answers, but I enjoy using art as means to explore this. To take apart what already exists and question it. I enjoy being a creator and not just passive consumer of what culture has to offer - creating different realities even. Reality is up for creation, not just consumption.

I hope you can visit the projects and art-works for this year's Art::Language::Location in Cambridge. It looks set to be great, with some fine artists showing (pardon the pun), performing and generally punctuating the city with art.

Locations for my pieces in Cambridge:

'Future Perfect' - Waterstones bookshop, 22 Sidney Street, CB2 3HG 

'Out of the Ordinary' - Waterstones bookshop, 22 Sidney Street, CB2 3HG 

'As Seen' - Waterstones bookshop, 22 Sidney Street, CB2 3HG 

'The Chosen One's - Indigo Cafe, 8 St. Edward's Passage, CB21

'Casting Her Spell' - G. Davids bookshop, 16 St. Edwards Passage, CB2 3PJ

'Wear Me' - Williams Art Gallery, Gwydir St, City Centre, CB1 2LJ

'Dream Cream' - Parkers Piece, Park Noticeboard, Cambridge City Centre see map here

'Designing the Future' - CB1 Cafe, Mill Road, City Centre, CB1 2AD

'the goddess of small things' - St. Mary's Church Railings, City Centre, CB2 3PQ

*event runs until Nov 2nd. All images will go on my website soon

In other news:

We have the last day of Open Studios down at ArtLacuna today, please do come and visit us.

I was also honoured to by invited to contribute a piece to this great new site: KontentApp - please see my piece here.

There is more to come, but there has been so much going on lately that I feel a need for a rest before continuing on into the next vast plain of where life and art take me.

Amelia.x

Monday, 6 October 2014

Current inspiring art books to share

pic from a Summer visit to this art and craft museum

Hello,

Well the first weekend of the Open Studios event went well. We are at ArtLacuna again next weekend if you would like to pop down for a visit and a cuppa with cake ;) See ArtLacuna listing here.

I'm happy to say there is a merry group signed up to the workbook series - and there is still time for you to sign up before the offer closes tomorrow at midnight! www.experimentalart.co.uk

I've had a flurry of creative ideas, must be the time of year and the workbook series that's precipitated it. This has led to discovering a host of books I would like to get my hands on, so thought I would share with you my current art book wish-list:

1. Draw Paint Print Like the Great Artists

2. Just Draw It!

3. The Imaginary World of

4. Photo Art: The New World of Photography (this book looks amazing - I spied it in an art library recently)

5. The Artist's Rule - I am drawn to this due to a frequent desire to slow down and 'look within' for quiet creative inspiration. Giving more time to ideas and even making.

If you've already got any of these books, or you buy any before me, let me know which ones you recommend.

Oh and I found another good quote, which I've just added to the new experimental art website:

"Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep."
- Scott Adams
Back soon,

Amelia.x

Friday, 3 October 2014

creativity + the NEW website & workbook series!

"Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep."

- Scott Adams

This ties in with something I was supposed to do on the 1st of this month, it didn't happen until the 2nd and I am only sharing today! I am so exhausted, but the new site and the workbook series are here!

see here: www.experimentalart.co.uk

Been busy times. I'm excited. Hope you decide to join in - it's only available until the 7th ;)

Amelia.x

Tuesday, 30 September 2014

Where are all the women?



Hello!

It feels a while since I wrote here properly.

The reason? I've been busy trying to compile all I've done on my art journey into a series of creativity and art tips 'workbooks'.

And writing and sending out the 21 FREE tips. If you read here regularly you may know I've been wanting to start the Experimental Art Academy. However - as I explained to my mailing list - there are times when ideas simply don't come or flow. And that's what happened to me.

As I spent time musing over ideas another idea manifested itself (the workbooks) and I am going with this.

I have spent years writing down ideas on scraps of paper, making notes in moleskines and writing in word documents. I didn't realise quite how much I had been gathering but I discovered many of them this Summer. And so it's all there. The explorations, the ideas, the experiments, the art techniques I've tried and discovered and I'm going to share it all.

My feeling is that the Academy will lead off naturally from this (off? out? from?!) And so, like many experimental things in my life. I'm going with it. I'm going to dare to do, to share, to see where it takes both you and me - if you decide to join in with it of course :)

It will be 6 workbooks delivered monthly. I've been working hard on developing a new website for experimental art and creativity. I will show you tomorrow. I am tweaking, and getting ready to launch ;)

And this is why I've been a little absent of late.

But why the blog title?

Ok, well as part of my research - looking for quotes, artists, inspirers, leaders etc I couldn't help but notice how such a disproportionate amount of them are men? (Or am I missing something and they're hiding out there and I haven't discovered them?!)

I often seek role models, people who have started to light a way forward, it somehow means even more to me when the trailblazers or unique thinkers are women.

Why are there not more of them out there? If you have any answers or theories, do let me know.

Maybe it's time to step up our game - who knows.

I look forward to sharing more and I will of course, be back here tomorrow to reveal all.

Oh, I did find a good quote from Mary Oliver I liked very much whilst hunting:

“Instructions for living a life. Pay attention. Be astonished. Tell about it.” ― Mary Oliver

See you tomorrow.

Amelia.x



Tuesday, 23 September 2014


All my energy is going in to writing the 21 FREE creativity tips & art ideas. We have one week left if you still want to join/see them :) - see post below. Will write more soon.

Monday, 8 September 2014

day 1 of '21 FREE creativity tips & art ideas'


Dear all,

Just to let you know that the first of the 21 day FREE creativity tips & art ideas challenge has gone out today and we've officially started.

I've just sent the first email - if you signed up to the list and haven't received your tip in to your inbox, just let me know (via email), and I will check you are on the list. It's also a good way for me to discover if mailchimp is doing its task properly and delivering to one and all - so yes, do let me know.

The image above is a clue as to the first tip for day #1 ;)

If you want to join in, remember you can sign up here. More in the post below.

I'm looking forward to seeing what people get up to in our communal online space too :)

Amelia.x

Thursday, 4 September 2014

What's in it for you.......

couldn't resist a reminder that dreams do come true ;)

The Summer hols are officially over, but the good thing is...... I've had time to reflect and pin point what it is I want to do with this creative biz.

The Experimental Art Academy idea has been formulating in my mind, and in the process a tonne of other ideas have also manifested, and well, it's time to start sharing them a bit more as the Academy idea I believe, will be taking a bit more time and consideration and I don't want to leave you waiting too long.

Firstly, I had to sort out my mailing lists. It had become one, whereas I realise it needs to be 2.

List 1: There is an exhibitions mailing list for shows & events my art and I are involved in - you can subscribe here

List 2: is a list for those who would like to have experimental & creative living tips, art ideas, knowledge of upcoming courses, tutoring etc for your own creativity and art projects - you can subscribe here.

It felt tricky and no doubt, like many things, it's all a bit experimental. But I figure that this should work. And I want to make it clear that you can be on both lists - but knowing what you get from each is important information :)

I've currently cleared away my 12 exciting art experiments free e-book that came with my list 'one' as some of the links are out of date. But no worries, I will be composing a new freebie to give away soon ;)

So, what's in it for you right now?

If you would like to be involved in an idea that's hatched here's what's happening -

In the abundance of ideas over the summer, the '21 FREE creativity tips and art ideas' wended their way in to my mind and I want to share them. They only way to receive them is to be signed up to my new art info (for you) mailing list.

Within the next week or so, I intend to start sending out a FREE creativity tip a day for 21 days - this means we can all get stuck in to being creative and experimental together. This time of year always reminds me of starting new courses and going back to school and initiating new projects and so I can't wait to get stuck in too.

I will create a communal page to share what we've done and I'm going to join in this time too and share what I create along with you guys on the group.

It is totally FREE to join in with this 21 FREE creativity tips & art ideas, you just need to be subscribed to this mailing list if you haven't already.

PLEASE NOTE: if you've done a course with me, opted in to my other mailing list online, or shown an interest in knowing more about my experimental art e-courses or academy, you will already be subscribed to this new list - however, you can unsubscribe once you start receiving the emails if you decide you don't wish to be on the list.

The idea:

The idea is that by doing this we will have more time to formulate the best plans for future courses and other creative ideas together, and can hopefully start a conversation between us about what it is you might really be looking for from an academy or any other products I create.

There has also been some books waiting to burst out of me for a while (as you might already know!) and I'm thinking: a series of creativity workbooks - these seem to be prodding me at the moment. Another idea I'm finding a way to develop.

It's all very exciting and I can't wait to share what it is I've composed for 21 days.

Do spread the word to anyone else whom you think might be interested. It's a series of tips we can do to get into the mindset of being and thinking creatively and acting like the artist we want to be ;) All things I've done which have fuelled the path to where I am now.

And..... An ART PARTY!

Finally, if you are in the UK (near to London 'cos that's where it's happening), we at ArtLacuna are having an art party 'show and exchange', and ANYONE who does art is welcome to come along and hang up a bit of their art up and in exchange, go home with a piece of some-one else's art, and in between that, have some fun, a drink and meet others too. Can you think of anything better? :)

See here for more and I really hope you can come along.

Back soon!

Amelia.x